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L'annuaire de la maison à Chartres
Maison-Chartres: Top : Regional : France : Commerce et economie : Informatique : Internet : DoubleClick
DoubleClick
Les mots clefs sont : mid-left-content
http://www2.doubleclick.net/fr/
nom : DoubleClick Inc.
adresse : 111 Eighth Ave 10th Floor New York NY 10011 US
téléphone : +12126557629
fax : +12128891200
description : New York, NY, 4242006 - DoubleClick, a leading provider of digital advertising technologies and services, today announced the North American launch of DART Adapt for publishers, an innovative optimization solution designed to maximize the performance of online advertising campaigns. DART Adapt combines sophisticated modeling and adaptive technology to dynamically optimize campaigns, enabling publishers to increase their return on inventory while helping their advertisers to reach their campaign objectives. DART Adapt-enabled publishers can gain competitive advantage in serving advertisers, by automatically matching ads with the audience that will deliver the greatest return for either branding or direct response goals at any given moment in time. â?œOptimization is an important emerging area of the online advertising market, bringing science and algorithms to the medium to help generate the best possible performance,â? said David Rosenblatt, CEO, DoubleClick. â?œBy building a breakthrough solution that leverages the industry-standard DART platform, DoubleClick is uniquely positioned to provide both publishers and advertisers with the means to get the most return from their online advertising investments.â? â?œDART Adapt has allowed our clients to extract greater value from their online campaigns,â? said Benjamin Reid, Vice President of Sales Operations at About.com, a top 10 Web site and the leading online source for practical consumer information and advice. â?œDART Adapt is a potent tool that works out of the box with my existing business. It puts the power of some very advanced algorithms in my teamâ??s hands and drives even greater efficiency.â? Detaillierte Forschung
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Update:
14-May-2008 - 14:58:37
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